All of the following strategies are examples of nonprice competition EXCEPT:
A) offering charge accounts and free deliveries.
B) charging less during an end-of-year sale.
C) keeping your store open nights and Sundays.
D) product differentiation.
E) heavy advertising.

Question

Quizplus · Accepted Answer

Nonprice competition involves strategies that companies use to attract customers that do not involve lowering prices. Examples include offering unique services (like charge accounts and free deliveries), extending operating hours, differentiating products, and advertising. Charging less during an end-of-year sale directly involves lowering the price, which is not a form of nonprice competition.

All of the Following Strategies Are Examples of Nonprice Competition