The headline on the ad for Post cereal reads, "Breakfast is supposed to be the most important meal of the day. Not the most expensive." The subheading continued, "So we've lowered the price of all our cereals." Post cereal is apparently using _____ pricing.
A) fair-trade
B) value
C) psychological
D) penetration
E) cost-plus

Question

Quizplus · Accepted Answer

Post cereal is using value pricing, which emphasizes providing value to the customer at a lower cost, as indicated by their focus on lowering the price of their cereals to make breakfast affordable.

The Headline on the Ad for Post Cereal Reads, "Breakfast