Question 1

Multiple packaging has no influence on consumer buying habits.

Accepted Answer

Multiple packaging often influences consumer buying habits by offering perceived value, convenience, and encouraging bulk purchases, which can affect the decision-making process of consumers.

Question 2

A descriptive label on a can of peas might give information about the contents of the can and provide ways to serve the peas.

Accepted Answer

Descriptive labels on food products, like a can of peas, typically provide information about the contents, including ingredients and nutritional information, and may also suggest ways to serve or prepare the food.

Question 3

The labels on a carton of milk that indicate whether it is skim milk, 2 percent milk, or whole milk are an example of a grade label.

Accepted Answer

Grade labels indicate the quality or grade of a product, while labels like "skim milk" or "2 percent milk" describe the type or category of the product, not its quality.

Question 4

Nutrition labels are a subcategory of grade labels

Accepted Answer

Nutrition labels provide information about the nutritional content of a product, such as calories, fats, vitamins, etc., while grade labels classify products based on quality or size, not nutritional content.

Question 5

Product quality is the set of features and characteristics of a good or service that determine its ability to satisfy needs.

Accepted Answer

Product quality refers to the essential attributes and characteristics of a product or service that contribute to its ability to meet given requirements or satisfy customer needs and expectations.

Question 6

The definition of product quality is unaffected by personal tastes or individual expectations.

Accepted Answer

Product quality is subjective and can vary based on personal tastes, expectations, and the intended use of the product, meaning different individuals may have different perceptions of the same product's quality.

Question 7

ISO 9000 is another name for total quality management (TQM).

Accepted Answer

ISO 9000 is a set of international standards for quality management and quality assurance, while Total Quality Management (TQM) is a comprehensive and structured approach to organizational management that seeks to improve the quality of products and services through ongoing refinements in response to continuous feedback.

Question 8

A _____ is a name and/or mark intended to identify the products of one seller or group of sellers and to  differentiate the product from competing products.

Accepted Answer

The answer of A _____ is a name and/or mark...

Question 9

A _____ is a brand that has been adopted by a seller and given legal protection.

Accepted Answer

The answer of A _____ is a brand that has...

Question 10

Land O' Lakes manufactures butter, margarine, and cheese, all under the Land O' Lakes brand name. This is an example of _____ branding.

Accepted Answer

The answer of Land O' Lakes manufactures butter, margarine, and...

Question 11

Procter & Gamble markets Tide, Cheer, Gain, Dash, Bold 3 and Ivory Snow detergents. This is an example of a _____ strategy.

Accepted Answer

The answer of Procter & Gamble markets Tide, Cheer, Gain,...

Question 12

The use of Hershey's chocolate syrup as a prominently listed ingredient in Betty Crocker brownie mixes is an example of _____.

Accepted Answer

The answer of The use of Hershey's chocolate syrup as...

Question 13

In a survey, less than 10 percent of the U.S. population recognized the brand name Avia, the manufacturer of athletic shoes. This lack of recognition indicates the product lacks _____ _____.

Accepted Answer

The answer of In a survey, less than 10 percent...

Question 14

All varieties of Tic-Tac breath mints are sold in small, rectangular plastic boxes with the name displayed in green on one side of the box. This is an example of _____ packaging.

Accepted Answer

The answer of All varieties of Tic-Tac breath mints are...

Question 15

The _____ is the part of a product that carries information about the product and the seller.

Accepted Answer

The answer of The _____ is the part of a...

Question 16

The sticker on the basket of strawberries reads "Humboldt Farms." It is an example of a _____ label.

Accepted Answer

The answer of The sticker on the basket of strawberries...

Question 17

A _____ label on a can of tuna fish states the number of calories in a serving, the salt content, the protein  content, the fat content (both saturated and unsaturated), and the number of servings in a can.

Accepted Answer

The answer of A _____ label on a can of...

Question 18

_____ _____ is the set of features and characteristics of a good or service that determines its ability to  satisfy needs.

Accepted Answer

The answer of _____ _____ is the set of features...

Question 19

Aurora Foods Inc. was formed in 1995 with the objective of being a leading producer and marketer of premium branded food products. The business strategy is for Aurora has it serving as a platform upon which to build a leading branded food products company through the strategic acquisition and internal growth of brands. Its acquisition strategy is to acquire established, well-recognized brands that have become non-core businesses to their corporate parents yet retain strong brand equities and have long-term growth potential. Since its inception, Aurora has acquired the following brands: Duncan Hines® baking mixes; Log Cabin® and Mrs. Butterworth's® syrups; Lender's® bagels; Van de Kamp's® and Mrs. Paul's® frozen seafood; Aunt Jemima® frozen breakfast products; Celeste® frozen pizza and Chef's Choice® skillet meals.
-Using what you know about how brand names are selected, which of the following Aurora brands is the most desirable?

Accepted Answer

The answer of Aurora Foods Inc. was formed in 1995...

Question 20

Aurora Foods Inc. was formed in 1995 with the objective of being a leading producer and marketer of premium branded food products. The business strategy is for Aurora has it serving as a platform upon which to build a leading branded food products company through the strategic acquisition and internal growth of brands. Its acquisition strategy is to acquire established, well-recognized brands that have become non-core businesses to their corporate parents yet retain strong brand equities and have long-term growth potential. Since its inception, Aurora has acquired the following brands: Duncan Hines® baking mixes; Log Cabin® and Mrs. Butterworth's® syrups; Lender's® bagels; Van de Kamp's® and Mrs. Paul's® frozen seafood; Aunt Jemima® frozen breakfast products; Celeste® frozen pizza and Chef's Choice® skillet meals.
-Aurora Foods Inc. is using a _____ branding strategy.

Accepted Answer

Aurora Foods Inc. is using a multiple-brand strategy, as it has acquired a variety of well-recognized brands across different food product categories, each maintaining its own brand identity.

Quiz 10: Brands, Packaging, and Other Product Features