Which of the following statements about convenience goods is True?
A) Convenience products typically have a low unit price.
B) By definition, convenience goods are purchased infrequently.
C) Convenience products typically are large and bulky.
D) Retailers do most of the promotion for convenience goods.
E) Like any other product, convenience goods are significantly affected by fad and fashion.

Question

Quizplus · Accepted Answer

Convenience products typically have a low unit price because they are everyday items that consumers purchase frequently and with minimal effort.

Which of the Following Statements About Convenience Goods Is True