As a result of the way in which convenience products must be marketed, their manufacturers:
A) rarely advertise because of the expense involved.
B) seldom employ wholesalers in the distribution of their products.
C) find it too expensive to sell direct to consumers.
D) are interested in selling their products in a limited number of retail outlets.
E) customarily sell their products through their own retail stores.

Question

Quizplus · Accepted Answer

Convenience products are typically low-cost, frequently purchased items that are widely available. Manufacturers find it too expensive to sell directly to consumers due to the need for extensive distribution networks and the low profit margins on individual sales. Therefore, they rely on wholesalers and retailers to reach a broad market efficiently.

As a Result of the Way in Which Convenience Products