Which of the following statements about shopping goods is True?
A) Individual retailers typically carry one and only one brand of a shopping good.
B) Shopping goods typically have a low unit price.
C) Consumers use comparison shopping when purchasing a shopping good.
D) Shopping goods are not greatly affected by changes in fashion and fad.
E) Manufacturers have sole promotional responsibility for shopping goods.

Question

Quizplus · Accepted Answer

Shopping goods are those for which consumers will spend time comparing quality, price, and style across different sellers before making a purchase. This comparison shopping is a key characteristic of shopping goods, distinguishing them from convenience goods (which consumers buy frequently and with minimal comparison) and specialty goods (which have unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchasing effort).

Which of the Following Statements About Shopping Goods Is True