Every Thursday, the Atlanta Journal-Constitution runs a section called "Buyer's Edge." Readers of the newspaper write in and ask for help finding products. Three women wrote to the paper asking for help finding a hypoallergenic moisturizing lotion called Allercreme. It seems that it was the only brand they could use without breaking out. They had looked in a number of stores and had not located it. For these women Allercreme Petal lotion is an example of a:
A) convenience good.
B) shopping good.
C) specialty good.
D) impulse good.
E) generic product.

Question

Quizplus · Accepted Answer

Allercreme Petal lotion is considered a specialty good because the consumers are willing to make a special effort to search for and buy it due to its unique characteristics and their specific needs.

Every Thursday, the Atlanta Journal-Constitution Runs a Section Called "Buyer's