By applying knowledge of the consumer goods classifications, an astute marketer could tell you that _____ presents the biggest marketing challenge for its marketers.
A) prepaid burial insurance
B) re-releases of songs by former country music stars like Hank Williams and Patsy Cline
C) leftover Easter candy the week after Easter
D) arts and crafts supplies
E) Corvettes made before 1968

Question

Quizplus · Accepted Answer

Prepaid burial insurance presents the biggest marketing challenge because it involves a sensitive and often avoided topic: death. Marketers must navigate the delicate balance of addressing the need for such a service without being perceived as insensitive or morbid, making it a challenging product to market effectively.

By Applying Knowledge of the Consumer Goods Classifications, an Astute