Question 1

The consumer's mood when a purchase is being considered is a type of situational influence.

Accepted Answer

The consumer's mood is considered a situational influence because it affects how they perceive products and make purchasing decisions at a specific moment in time.

Question 2

The physician who buys a thermometer so he can take his child's temperature and the English teacher who buys a first edition of Little Women for her personal collection are both examples of _____
 _____.

Accepted Answer

The answer of The physician who buys a thermometer so...

Question 3

The _____ _____ _____ has an urban population center of at least 50,000 and a total population of at  least 100,000. Its boundaries are drawn along county lines and may cross state borders.

Accepted Answer

The answer of The _____ _____ _____ has an urban...

Question 4

As Ashley began her marketing research paper, she realized she needed to get more paper for her laser printer. This is an example of the _____ _____ stage of the buying-decision process.

Accepted Answer

The answer of As Ashley began her marketing research paper,...

Question 5

As Joe waited for his daughter to finish dance class, he bought a copy of USA Today from a machine conveniently located in front of the dance studio. Joe's unexpected purchase is an example of an _____  buy.

Accepted Answer

The answer of As Joe waited for his daughter to...

Question 6

Samantha loves to go to The Home Depot because its personnel are able to help her coordinate colors, styles, and designs for her new home. This is an example of a _____ buying motive.

Accepted Answer

The answer of Samantha loves to go to The Home...

Question 7

_____ _____ _____ is a state of anxiety brought on by the difficulty of choosing from among several  alternatives.

Accepted Answer

The answer of _____ _____ _____ is a state of...

Question 8

_____ is a complex of symbols and artifacts created by a society and handed down from generation to  generation as determinants and regulators of human behavior.

Accepted Answer

The answer of _____ is a complex of symbols and...

Question 9

When asked, Elispeth remembered the ad promoting the Grand Casino in Biloxi that she saw in Southern Living magazine although she could not remember the ad for Sea World. This is an example of _____  retention.

Accepted Answer

The answer of When asked, Elispeth remembered the ad promoting...

Question 10

_____ is changes in behavior resulting from observation and experience.

Accepted Answer

The answer of _____ is changes in behavior resulting from...

Question 11

_____ is broadly defined as an individual's pattern of traits that influence behavioral response.

Accepted Answer

The answer of _____ is broadly defined as an individual's...

Question 12

An _____ is a learned predisposition to respond to an object in a consistently favorable or unfavorable  way.

Accepted Answer

The answer of An _____ is a learned predisposition to...

Question 13

_____ _____ are temporary forces associated with the immediate purchase environment that affect  behavior.

Accepted Answer

The answer of _____ _____ are temporary forces associated with...

Question 14

Two years ago Liz McBride left a sprawling giant urban center with more than three million people to move to a rural area to start her own business. She invested $40,000 in an embroidery machine that allows her to embroider company logos, team names, etc. on articles of clothing. She named her business Embroidery Express and gave out samples of her products to friends hoping that word-of-mouth would bring her some business. It is important to emphasize the quality of her work because personalizing clothes with embroidery is time-consuming and costly. To help her customers, Liz carefully explains the costs and time involved and shows them that they are "really getting a deal." Some of her first customers were clubs that wanted unique hats and shirts embroidered with club logos.
-Liz moved from a _____ to a rural area.

Accepted Answer

The correct answer is E) metropolitan statistical area (MSA) because it describes a large urban center with more than three million people, which matches the description given in the scenario.

Question 15

Two years ago Liz McBride left a sprawling giant urban center with more than three million people to move to a rural area to start her own business. She invested $40,000 in an embroidery machine that allows her to embroider company logos, team names, etc. on articles of clothing. She named her business Embroidery Express and gave out samples of her products to friends hoping that word-of-mouth would bring her some business. It is important to emphasize the quality of her work because personalizing clothes with embroidery is time-consuming and costly. To help her customers, Liz carefully explains the costs and time involved and shows them that they are "really getting a deal." Some of her first customers were clubs that wanted unique hats and shirts embroidered with club logos.
-By offering personalized services to each customer and making sure she has access to a wide assortment of clothing, Liz hopes to benefit from:

Accepted Answer

Liz hopes to benefit from patronage buying motives, which involve customers choosing a business based on factors like personalized service and quality, which she emphasizes in her business strategy.

Question 16

Two years ago Liz McBride left a sprawling giant urban center with more than three million people to move to a rural area to start her own business. She invested $40,000 in an embroidery machine that allows her to embroider company logos, team names, etc. on articles of clothing. She named her business Embroidery Express and gave out samples of her products to friends hoping that word-of-mouth would bring her some business. It is important to emphasize the quality of her work because personalizing clothes with embroidery is time-consuming and costly. To help her customers, Liz carefully explains the costs and time involved and shows them that they are "really getting a deal." Some of her first customers were clubs that wanted unique hats and shirts embroidered with club logos.
-By showing her customers she works hard to provide them with the best possible service at reasonable prices, Liz is hoping to diminish the impact of:

Accepted Answer

Liz is aiming to reduce cognitive dissonance, which is the discomfort customers might feel after making a purchase, by ensuring they understand the value and quality of her service, thus reassuring them of their decision.

Question 17

Two years ago Liz McBride left a sprawling giant urban center with more than three million people to move to a rural area to start her own business. She invested $40,000 in an embroidery machine that allows her to embroider company logos, team names, etc. on articles of clothing. She named her business Embroidery Express and gave out samples of her products to friends hoping that word-of-mouth would bring her some business. It is important to emphasize the quality of her work because personalizing clothes with embroidery is time-consuming and costly. To help her customers, Liz carefully explains the costs and time involved and shows them that they are "really getting a deal." Some of her first customers were clubs that wanted unique hats and shirts embroidered with club logos.
-When she began her small business, Liz used _____ to communicate with her target markets.

Accepted Answer

The social information environment refers to the informal communication channels through which people share information, ideas, and opinions. In this case, Liz used word-of-mouth to communicate with her target markets, which is a form of social information environment.

Question 18

Two years ago Liz McBride left a sprawling giant urban center with more than three million people to move to a rural area to start her own business. She invested $40,000 in an embroidery machine that allows her to embroider company logos, team names, etc. on articles of clothing. She named her business Embroidery Express and gave out samples of her products to friends hoping that word-of-mouth would bring her some business. It is important to emphasize the quality of her work because personalizing clothes with embroidery is time-consuming and costly. To help her customers, Liz carefully explains the costs and time involved and shows them that they are "really getting a deal." Some of her first customers were clubs that wanted unique hats and shirts embroidered with club logos.
-The fact everyone in the club decided to buy a golf shirt embroidered with the club name to show their pride in the organization indicates the club is a(n):

Accepted Answer

The club acts as a reference group for its members, influencing their decision to purchase embroidered shirts to signify membership and pride. This behavior aligns with the concept of a reference group, which serves as a point of comparison or source of social influence for individuals.

Question 19

Two years ago Liz McBride left a sprawling giant urban center with more than three million people to move to a rural area to start her own business. She invested $40,000 in an embroidery machine that allows her to embroider company logos, team names, etc. on articles of clothing. She named her business Embroidery Express and gave out samples of her products to friends hoping that word-of-mouth would bring her some business. It is important to emphasize the quality of her work because personalizing clothes with embroidery is time-consuming and costly. To help her customers, Liz carefully explains the costs and time involved and shows them that they are "really getting a deal." Some of her first customers were clubs that wanted unique hats and shirts embroidered with club logos.
-The need some people feel for wearing clothes with matching embroidered logos is in response to which of Maslow's needs?

Accepted Answer

The need for wearing clothes with matching embroidered logos, as described in the scenario, aligns with Maslow's need for belonging and love. This need reflects the human desire for affiliation, acceptance, and being part of a group, which is fulfilled through wearing clothes that signify membership in clubs or teams.

Question 20

Two years ago Liz McBride left a sprawling giant urban center with more than three million people to move to a rural area to start her own business. She invested $40,000 in an embroidery machine that allows her to embroider company logos, team names, etc. on articles of clothing. She named her business Embroidery Express and gave out samples of her products to friends hoping that word-of-mouth would bring her some business. It is important to emphasize the quality of her work because personalizing clothes with embroidery is time-consuming and costly. To help her customers, Liz carefully explains the costs and time involved and shows them that they are "really getting a deal." Some of her first customers were clubs that wanted unique hats and shirts embroidered with club logos.
-Liz had trouble getting her business started because some people will only do business with well-established companies with a reputation for quality. They would use _____ to support their belief that the newer businesses could not be as efficient or produce as high-quality a line of merchandise.

Accepted Answer

Selective distortion is the correct answer because it refers to the tendency of individuals to interpret information in a way that fits their preconceptions or biases. In this context, some people's belief that newer businesses cannot be as efficient or produce high-quality merchandise as established companies is an example of selective distortion, where they might ignore evidence of the new business's quality and efficiency due to their preconceived notions.

Quiz 4: Consumer Markets and Buying Behavior

The consumer's mood when a purchase is being considered is a type of situational influence.

The physician who buys a thermometer so he can take his child's temperature and the English teacher who buys a first edition of Little Women for her personal collection are both examples of _ _.

The ___ _ ___ has an urban population center of at least 50,000 and a total population of at least 100,000. Its boundaries are drawn along county lines and may cross state borders.

As Ashley began her marketing research paper, she realized she needed to get more paper for her laser printer. This is an example of the _ _ stage of the buying-decision process.

As Joe waited for his daughter to finish dance class, he bought a copy of USA Today from a machine conveniently located in front of the dance studio. Joe's unexpected purchase is an example of an _____ buy.

Samantha loves to go to The Home Depot because its personnel are able to help her coordinate colors, styles, and designs for her new home. This is an example of a _____ buying motive.

___ _ ___ is a state of anxiety brought on by the difficulty of choosing from among several alternatives.

_____ is a complex of symbols and artifacts created by a society and handed down from generation to generation as determinants and regulators of human behavior.

When asked, Elispeth remembered the ad promoting the Grand Casino in Biloxi that she saw in Southern Living magazine although she could not remember the ad for Sea World. This is an example of _____ retention.

_____ is changes in behavior resulting from observation and experience.

_____ is broadly defined as an individual's pattern of traits that influence behavioral response.

An _____ is a learned predisposition to respond to an object in a consistently favorable or unfavorable way.

_ _ are temporary forces associated with the immediate purchase environment that affect behavior.

Quiz 4: Consumer Markets and Buying Behavior

The consumer's mood when a purchase is being considered is a type of situational influence.

The physician who buys a thermometer so he can take his child's temperature and the English teacher who buys a first edition of Little Women for her personal collection are both examples of _____ _____.

The _____ _____ _____ has an urban population center of at least 50,000 and a total population of at least 100,000. Its boundaries are drawn along county lines and may cross state borders.

As Ashley began her marketing research paper, she realized she needed to get more paper for her laser printer. This is an example of the _____ _____ stage of the buying-decision process.

As Joe waited for his daughter to finish dance class, he bought a copy of USA Today from a machine conveniently located in front of the dance studio. Joe's unexpected purchase is an example of an _____ buy.

Samantha loves to go to The Home Depot because its personnel are able to help her coordinate colors, styles, and designs for her new home. This is an example of a _____ buying motive.

_____ _____ _____ is a state of anxiety brought on by the difficulty of choosing from among several alternatives.

_____ is a complex of symbols and artifacts created by a society and handed down from generation to generation as determinants and regulators of human behavior.

When asked, Elispeth remembered the ad promoting the Grand Casino in Biloxi that she saw in Southern Living magazine although she could not remember the ad for Sea World. This is an example of _____ retention.

_____ is changes in behavior resulting from observation and experience.

_____ is broadly defined as an individual's pattern of traits that influence behavioral response.

An _____ is a learned predisposition to respond to an object in a consistently favorable or unfavorable way.

_____ _____ are temporary forces associated with the immediate purchase environment that affect behavior.

The physician who buys a thermometer so he can take his child's temperature and the English teacher who buys a first edition of Little Women for her personal collection are both examples of _ _.

The ___ _ ___ has an urban population center of at least 50,000 and a total population of at least 100,000. Its boundaries are drawn along county lines and may cross state borders.

As Ashley began her marketing research paper, she realized she needed to get more paper for her laser printer. This is an example of the _ _ stage of the buying-decision process.

___ _ ___ is a state of anxiety brought on by the difficulty of choosing from among several alternatives.

_ _ are temporary forces associated with the immediate purchase environment that affect behavior.