Which of the following would be an example of a microenvironmental influence on an international organization's marketing system?
A) the way the company purchases its raw materials
B) an electrical blackout
C) terrorist killings in London
D) a reduction in the gasoline tax
E) an increase in the percentage of the population over age 40

Question

Quizplus · Accepted Answer

Microenvironmental influences are those factors which affect a company's ability to serve its customers and include the company's internal processes and relationships, such as how it purchases its raw materials.

Which of the Following Would Be an Example of a Microenvironmental