Question 1

The _____ _____ _____ for McDonald's includes Cracker Barrel restaurants, Lean Cuisine microwave  meals, and Wendy's.

Accepted Answer

The answer of The _____ _____ _____ for McDonald's includes...

Question 2

When distributors started replacing styrofoam "peanuts" with real popcorn and other environmentally safe products in packing, it exemplified how _____ _____ _____ forces influence business.

Accepted Answer

The answer of When distributors started replacing styrofoam "peanuts" with...

Question 3

Disney's Animal Kingdom spent several thousand dollars making sure the park was in compliance with the Americans with Disabilities Act. Because of legislation passed after the park was open, many of the rides that currently allow guests to remain in their wheelchairs on some attractions would not be in compliance with the law and would require expensive refurbishing. This indicates how the _____ _____  _____ forces impact the macroenvironment of amusement parks.

Accepted Answer

The answer of Disney's Animal Kingdom spent several thousand dollars...

Question 4

The development of cellular phones, which allow individuals to communicate from their cars, is an example of how _____ forces within the external macroenvironment affect both human behavior and  marketing.

Accepted Answer

The answer of The development of cellular phones, which allow...

Question 5

The companies that provide the aloe for lotion and the glycerin for soap for a manufacturer of health and beauty aids, does its financing, and ships all of its products are examples of that company's _____
 _____.

Accepted Answer

The answer of The companies that provide the aloe for...

Question 6

For business purposes, a _____ is defined as people or organizations with wants to satisfy, money to  spend, and the willingness to spend it .

Accepted Answer

The answer of For business purposes, a _____ is defined...

Question 7

_____ _____ are independent business organizations like Eby-Brown Distribution Company that directly  aid in the flow of goods and services between a marketing organization and its markets.

Accepted Answer

The answer of _____ _____ are independent business organizations like...

Question 8

Collectively, the company, its suppliers, and its intermediaries (both middlemen and facilitating organizations) comprise a _____ _____.

Accepted Answer

The answer of Collectively, the company, its suppliers, and its...

Question 9

Twenty years, the traditional funeral in America featured "rapid removal of the corpse to a funeral parlor, embalming, institutionalized 'viewing,' and disposal by burial." Today the traditional funeral ritual does not exist. Several changes have and are occurring that makes the job of the funeral director much more difficult. People are wanting more personalized funerals with caskets in school colors and personal items buried with deceased. Traditional funeral homes and casket suppliers are having to rethink their marketing plans because cremations now account for one in four American funerals. In addition, discount casket stores often sell their wares at half the average $2,176 price of funeral homes-and still make a profit. Cemeteries are expanding into flowers, ceremonies and other services that once were the exclusive available through funeral homes. Funeral management is certainly not a " growth" industry since deaths in America are projected to increase by only 21, 000 a year for the next 10 years.
-Members of the traditional funeral industry explored changes in the external environment of their industry through the use of:

Accepted Answer

Environmental monitoring is the correct answer because it involves tracking the changes and trends in the external environment that can impact an industry, such as the changing preferences for funeral services described in the passage.

Question 10

Twenty years, the traditional funeral in America featured "rapid removal of the corpse to a funeral parlor, embalming, institutionalized 'viewing,' and disposal by burial." Today the traditional funeral ritual does not exist. Several changes have and are occurring that makes the job of the funeral director much more difficult. People are wanting more personalized funerals with caskets in school colors and personal items buried with deceased. Traditional funeral homes and casket suppliers are having to rethink their marketing plans because cremations now account for one in four American funerals. In addition, discount casket stores often sell their wares at half the average $2,176 price of funeral homes-and still make a profit. Cemeteries are expanding into flowers, ceremonies and other services that once were the exclusive available through funeral homes. Funeral management is certainly not a " growth" industry since deaths in America are projected to increase by only 21, 000 a year for the next 10 years.
-Since most Asians have different burial customs than we do in the United States, it is imperative that funeral directors track the rapid growth of minority markets in this country in order to remain profitable. The tracking of the growth of minorities is an example of a(n) _____ force in the macroenvironment of funeral homes.

Accepted Answer

The tracking of the growth of minorities relates to demographic changes, which involve the study of populations, their sizes, distributions, and other statistics, impacting market demands and opportunities.

Question 11

Twenty years, the traditional funeral in America featured "rapid removal of the corpse to a funeral parlor, embalming, institutionalized 'viewing,' and disposal by burial." Today the traditional funeral ritual does not exist. Several changes have and are occurring that makes the job of the funeral director much more difficult. People are wanting more personalized funerals with caskets in school colors and personal items buried with deceased. Traditional funeral homes and casket suppliers are having to rethink their marketing plans because cremations now account for one in four American funerals. In addition, discount casket stores often sell their wares at half the average $2,176 price of funeral homes-and still make a profit. Cemeteries are expanding into flowers, ceremonies and other services that once were the exclusive available through funeral homes. Funeral management is certainly not a " growth" industry since deaths in America are projected to increase by only 21, 000 a year for the next 10 years.
-Discount casket stores would be most likely to succeed during which stage of the business cycle?

Accepted Answer

During a recession, consumers are more likely to seek cost-effective options, making discount casket stores more appealing due to their lower prices compared to traditional funeral homes.

Question 12

Twenty years, the traditional funeral in America featured "rapid removal of the corpse to a funeral parlor, embalming, institutionalized 'viewing,' and disposal by burial." Today the traditional funeral ritual does not exist. Several changes have and are occurring that makes the job of the funeral director much more difficult. People are wanting more personalized funerals with caskets in school colors and personal items buried with deceased. Traditional funeral homes and casket suppliers are having to rethink their marketing plans because cremations now account for one in four American funerals. In addition, discount casket stores often sell their wares at half the average $2,176 price of funeral homes-and still make a profit. Cemeteries are expanding into flowers, ceremonies and other services that once were the exclusive available through funeral homes. Funeral management is certainly not a " growth" industry since deaths in America are projected to increase by only 21, 000 a year for the next 10 years.
-Discount casket stores and cemeteries are part of the _____ environment for traditional funeral homes.

Accepted Answer

Discount casket stores and cemeteries offering expanded services directly compete with traditional funeral homes for customers, making them part of the competitive environment.

Question 13

Twenty years, the traditional funeral in America featured "rapid removal of the corpse to a funeral parlor, embalming, institutionalized 'viewing,' and disposal by burial." Today the traditional funeral ritual does not exist. Several changes have and are occurring that makes the job of the funeral director much more difficult. People are wanting more personalized funerals with caskets in school colors and personal items buried with deceased. Traditional funeral homes and casket suppliers are having to rethink their marketing plans because cremations now account for one in four American funerals. In addition, discount casket stores often sell their wares at half the average $2,176 price of funeral homes-and still make a profit. Cemeteries are expanding into flowers, ceremonies and other services that once were the exclusive available through funeral homes. Funeral management is certainly not a " growth" industry since deaths in America are projected to increase by only 21, 000 a year for the next 10 years.
-The desire to personalize funeral service is an example of a(n) _____ force that funeral directors must deal with.

Accepted Answer

The desire to personalize funeral services reflects changes in societal values and cultural practices, which are social and cultural forces.

Question 14

Twenty years, the traditional funeral in America featured "rapid removal of the corpse to a funeral parlor, embalming, institutionalized 'viewing,' and disposal by burial." Today the traditional funeral ritual does not exist. Several changes have and are occurring that makes the job of the funeral director much more difficult. People are wanting more personalized funerals with caskets in school colors and personal items buried with deceased. Traditional funeral homes and casket suppliers are having to rethink their marketing plans because cremations now account for one in four American funerals. In addition, discount casket stores often sell their wares at half the average $2,176 price of funeral homes-and still make a profit. Cemeteries are expanding into flowers, ceremonies and other services that once were the exclusive available through funeral homes. Funeral management is certainly not a " growth" industry since deaths in America are projected to increase by only 21, 000 a year for the next 10 years.
-Funeral directors in the United States want the Federal Trade Commission to regulate the activities of discount casket stores, cemeteries, and other businesses that are performing "death care services." Funeral directors are requesting a change in the _____ within their macroenvironment.

Accepted Answer

Funeral directors are seeking regulation from the Federal Trade Commission, which implies they are looking for changes in the political and legal environment within their macroenvironment to address the challenges they face from discount casket stores, cemeteries, and other businesses offering death care services.

Question 15

Twenty years, the traditional funeral in America featured "rapid removal of the corpse to a funeral parlor, embalming, institutionalized 'viewing,' and disposal by burial." Today the traditional funeral ritual does not exist. Several changes have and are occurring that makes the job of the funeral director much more difficult. People are wanting more personalized funerals with caskets in school colors and personal items buried with deceased. Traditional funeral homes and casket suppliers are having to rethink their marketing plans because cremations now account for one in four American funerals. In addition, discount casket stores often sell their wares at half the average $2,176 price of funeral homes-and still make a profit. Cemeteries are expanding into flowers, ceremonies and other services that once were the exclusive available through funeral homes. Funeral management is certainly not a " growth" industry since deaths in America are projected to increase by only 21, 000 a year for the next 10 years.
-The fact the rate people are dying is declining can probably best be categorized as a _____ force in the macroenvironment of the funeral industry.

Accepted Answer

The answer of Twenty years, the traditional funeral in America...

Question 16

Twenty years, the traditional funeral in America featured "rapid removal of the corpse to a funeral parlor, embalming, institutionalized 'viewing,' and disposal by burial." Today the traditional funeral ritual does not exist. Several changes have and are occurring that makes the job of the funeral director much more difficult. People are wanting more personalized funerals with caskets in school colors and personal items buried with deceased. Traditional funeral homes and casket suppliers are having to rethink their marketing plans because cremations now account for one in four American funerals. In addition, discount casket stores often sell their wares at half the average $2,176 price of funeral homes-and still make a profit. Cemeteries are expanding into flowers, ceremonies and other services that once were the exclusive available through funeral homes. Funeral management is certainly not a " growth" industry since deaths in America are projected to increase by only 21, 000 a year for the next 10 years.
-Which of the following is part of the external microenvironment of a traditional funeral home?

Accepted Answer

The external microenvironment of a traditional funeral home includes companies that manufacture caskets, as these are external entities that directly impact the operations and offerings of the funeral home.

Quiz 2: The Dynamic Marketing Environment

The ___ _ ___ for McDonald's includes Cracker Barrel restaurants, Lean Cuisine microwave meals, and Wendy's.

When distributors started replacing styrofoam "peanuts" with real popcorn and other environmentally safe products in packing, it exemplified how ___ _ ___ forces influence business.

The development of cellular phones, which allow individuals to communicate from their cars, is an example of how _____ forces within the external macroenvironment affect both human behavior and marketing.

The companies that provide the aloe for lotion and the glycerin for soap for a manufacturer of health and beauty aids, does its financing, and ships all of its products are examples of that company's _ _.

For business purposes, a _____ is defined as people or organizations with wants to satisfy, money to spend, and the willingness to spend it .

_ _ are independent business organizations like Eby-Brown Distribution Company that directly aid in the flow of goods and services between a marketing organization and its markets.

Collectively, the company, its suppliers, and its intermediaries (both middlemen and facilitating organizations) comprise a _ _.