What is the major reason why many marketers do not use a single-segment strategy?
A) the potential for economic loss if that single segment declines in market potential
B) the inability to use such a strategy with products that have only seasonal demand
C) the inability to be truly creative in promoting their product
D) the need for a higher sales volume with this approach than when using a multiple-segment approach
E) the way the strategy inhibits the sale of intangible products

Question

Quizplus · Accepted Answer

The major reason many marketers avoid a single-segment strategy is the risk of economic loss if the chosen segment declines in market potential. This approach puts all the marketing efforts into one segment, and if that segment underperforms or shrinks, the company's financial performance can be severely impacted.

What Is the Major Reason Why Many Marketers Do Not