One purpose of market segmentation is to:
A) make it possible for the firm to benefit from economies of scale in production.
B) develop specific marketing programs that are tailor-made for one or more target markets.
C) reduce the costs of marketing.
D) complicate demand forecasting.
E) distinguish among products that are basically the same.

Question

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The Answer of One purpose of market segmentation is to:
A) make it possible for the firm to benefit from economies of scale in production.
B) develop specific marketing programs that are tailor-made for one or more target markets.
C) reduce the costs of marketing.
D) complicate demand forecasting.
E) distinguish among products that are basically the same.

One Purpose of Market Segmentation Is To