A large wholesaler of tires has separate marketing strategies for dealer-owned car repair centers, retail chains like Wal-Mart and Kmart, and small local tire dealers. This is an example of segmentation by:
A) geographic area.
B) size of customer.
C) demographics.
D) type of buying situation.
E) benefits desired.

Question

Quizplus · Accepted Answer

The wholesaler is segmenting its market by size of customer, as it has different marketing strategies for dealer-owned car repair centers, retail chains, and small local tire dealers.

A Large Wholesaler of Tires Has Separate Marketing Strategies for Dealer-Owned