The Delphi method is a specialized form of:

A) executive judgment.
B) brainstorming.
C) the sales force composite.
D) test marketing.
E) the survey of buyer intentions.

Question

The Delphi method is a specialized form of:

A) executive judgment.
B) brainstorming.
C) the sales force composite.
D) test marketing.
E) the survey of buyer intentions.

Quizplus · Accepted Answer

The Delphi method is a structured communication technique or method, originally developed as a systematic, interactive forecasting method which relies on a panel of experts. The experts answer questionnaires in two or more rounds. After each round, a facilitator provides an anonymous summary of the experts’ forecasts and reasons for their judgments. This process is intended to reduce the influence of any single individual and encourages the experts to revise their earlier answers in light of the replies of other members of their panel. It is often categorized under executive judgment because it pools the insights and judgments of a group of executives or experts.

The Delphi Method Is a Specialized Form Of