Which of the following statements about multiple-segment target marketing is True?

A) A multiple-segment strategy normally results in a lower total sales volume than a single- segment approach.
B) Multiple segmentation should not be used for a seasonally demanded product.
C) Unit costs of production and marketing decrease when a multiple-segment strategy is used.
D) A multiple-segment strategy identifies several different target markets to which the same marketing mix is applicable.
E) None of the above statements about multiple-segment target marketing is True.

Question

Which of the following statements about multiple-segment target marketing is True?

A) A multiple-segment strategy normally results in a lower total sales volume than a single- segment approach.
B) Multiple segmentation should not be used for a seasonally demanded product.
C) Unit costs of production and marketing decrease when a multiple-segment strategy is used.
D) A multiple-segment strategy identifies several different target markets to which the same marketing mix is applicable.
E) None of the above statements about multiple-segment target marketing is True.

Quizplus · Accepted Answer

Multiple-segment target marketing involves tailoring marketing efforts to several distinct segments, which can lead to higher total sales volumes compared to focusing on a single segment. It does not inherently mean the same marketing mix applies to all identified segments, and unit costs can increase due to the need for customized strategies for each segment. Seasonal demand does not automatically disqualify the use of multiple segmentation.

Which of the Following Statements About Multiple-Segment Target Marketing Is