The first step in a developing a positioning strategy is to:
A) brainstorm all the possible features, advantages, and benefits.
B) locate target markets.
C) create product differentiation.
D) determine what dimensions the target market considers most important.
E) make sure the product is conveying a consistent message with its integrated marketing communications.

Question

Quizplus · Accepted Answer

The first step in developing a positioning strategy is to determine what dimensions the target market considers most important. This is because the positioning of a product or service should be based on the needs and wants of the target market.

The First Step in a Developing a Positioning Strategy Is