Question 1

Men who buy Haggar brand slacks fall into several different groups--those who prefer all-natural . fabrics and those who demand wrinkle-free, no iron slacks, as well as those who want a fit that conforms to their bodies and those who want relaxed fit. A marketing strategy based on ________segmentation would be most appropriate for this market.

Accepted Answer

The answer of Men who buy Haggar brand slacks fall...

Question 2

As part of its product________ strategy, Post has introduced the first children's cereal that is a . good source of calcium.

Accepted Answer

The answer of As part of its product________ strategy, Post...

Question 3

When Xerox first started selling its copying machines, it concentrated its sales efforts on firms. with high-volume copying requirements by offering a high-priced, sophisticated copier. At that time, Xerox used a________ strategy.

Accepted Answer

The answer of When Xerox first started selling its copying...

Question 4

________________refers to the proportion of total sales of a product during a stated period in a. specific market that is captured by a single firm.

Accepted Answer

The answer of ________________refers to the proportion of total sales...

Question 5

________________is a statistical refinement of the direct-derivation method of forecasting. demand.

Accepted Answer

The answer of ________________is a statistical refinement of the direct-derivation...

Question 6

A________is the group of customers (people or organizations) for whom the seller designs . a particular marketing mix.

Accepted Answer

The answer of A________is the group of customers (people or...

Question 7

________is the most common basis for segmenting consumer markets.
.

Accepted Answer

The answer of ________is the most common basis for segmenting...

Question 8

Under a________ strategy, two or more different groups of potential customers are identified as . target markets, and a separate marketing mix is developed to reach each segment.

Accepted Answer

The answer of Under a________ strategy, two or more different...

Question 9

________segmentation can be done on the basis of regions, cities, urban-rural status, or. climate.

Accepted Answer

The answer of ________segmentation can be done on the basis...

Question 10

________is the process of dividing the total market for a good or a service into several. smaller groups such that the members of each group are similar with respect to the factors that influence demand.

Accepted Answer

The answer of ________is the process of dividing the total...

Question 11

________segmentation examines attributes related to how a person thinks, feels, and . behaves.

Accepted Answer

The answer of ________segmentation examines attributes related to how a...

Question 12

________segmentation involves examining attributes related to how a person thinks, feels, and. behaves.

Accepted Answer

The answer of ________segmentation involves examining attributes related to how...

Quiz 6: Market Segmentation Targeting and Positioning