What is the perceived benefit of a product per unit consumed minus the product's monetary price?
A)Value creation
B)Competitive advantage
C)Consumer surplus
D)Maximum willingness-to-pay
E)Value chain

Question

Quizplus · Accepted Answer

Perceived benefit minus monetary price refers to the consumer surplus. It represents the additional value a consumer derives from a product compared to the amount they paid for it.

What Is the Perceived Benefit of a Product Per Unit