Which of the following is false with respect to the strategy of cost leadership?
A)A firm following a strategy of cost leadership is following a generic strategy narrow in scope
B)A firm can follow a cost leadership strategy through achieving benefit parity by making products with the same B,but at a lower C than its rivals
C)A firm can follow a cost leadership strategy through achieving benefit proximity by offering a B that is not much less than those of competitors
D)A firm following a strategy of cost leadership creates more value than its competitors by offering products that have a lower C than those of its rivals
E)A firm can follow a cost leadership strategy by offering a product that is qualitatively different from that of its rivals

Question

Quizplus · Accepted Answer

A firm following a strategy of cost leadership is a generic strategy broad in scope, not narrow. The strategy is focused on producing and delivering products or services at a lower cost than competitors in the same industry, which requires a wide range of activities across the firm's value chain.

Which of the Following Is False with Respect to the Strategy