Question 1

Attitudes are subjective judgments by people about how they will behave in the future.

Accepted Answer

Attitudes are people's evaluations or feelings toward a person, object, or idea, not necessarily predictions about how they will behave in the future.

Question 2

Beliefs are subjective judgments about the relationship between two or more things.

Accepted Answer

Beliefs are indeed subjective judgments because they are based on an individual's personal perspective, experiences, and understanding, rather than objective proof, and they often concern the relationship or associations between concepts, entities, or phenomena.

Question 3

Feelings include affective states and reactions.

Accepted Answer

Feelings encompass a broad range of affective states and reactions, including emotions and moods, which are subjective experiences often directed at specific objects or situations.

Question 4

Attitudes are based on beliefs, not feelings.

Accepted Answer

Attitudes are a complex combination of beliefs, feelings, and behavioral intentions towards a person, object, or idea.

Question 5

Expectations are a type of attitude.

Accepted Answer

The answer of Expectations are a type of attitude....

Question 6

The US Commerce Department includes consumers' expectations as one component to help forecast future trends in the US economy.

Accepted Answer

The US Commerce Department considers various factors, including consumers' expectations, as they can influence spending and saving behaviors, which in turn affect future economic trends.

Question 7

USP stands for Universal Selling Price.

Accepted Answer

USP stands for Unique Selling Proposition, which refers to the unique benefit exhibited by a company, service, product, or brand that enables it to stand out from competitors.

Question 8

Brands perceived as undifferentiated from their competitors will face fewer challenges in attracting and keeping customers.

Accepted Answer

Brands that are perceived as undifferentiated from their competitors often struggle more to attract and retain customers because they lack unique selling propositions that make them stand out in the marketplace.

Question 9

One example of an inferential belief is when consumers use a product's price as an indicator of its quality.

Accepted Answer

Inferential beliefs are conclusions drawn by consumers about product attributes that are not directly observable, and using price as an indicator of quality is a common example where consumers infer higher quality from higher prices.

Question 10

Partially comparative pricing is when a retailer provides price comparisons without revealing which competitor it is comparing its prices with.

Accepted Answer

The answer of Partially comparative pricing is when a retailer...

Question 11

Research indicates that one danger of using partially comparative pricing is that it may make the retailer seem more expensive than its competitor for noncomparatively priced products.

Accepted Answer

Partially comparative pricing can create a perception among consumers that the retailer's prices are higher on items not included in the comparison, as it draws attention to specific price differences, potentially leading consumers to generalize about the retailer's overall pricing strategy.

Question 12

The pictures featured in an advertisement can be a potent basis for the formation of inferential beliefs.

Accepted Answer

Pictures in advertisements can strongly influence viewers' perceptions and lead to the formation of beliefs about the product or service being advertised, often based on inferences drawn from the visual content.

Question 13

Consumer confusion rarely exists in the marketplace.

Accepted Answer

Consumer confusion often exists in the marketplace due to a variety of factors such as the overwhelming number of choices, similar branding among competitors, complex product information, and misleading advertising.

Question 14

Confusion can cause consumers to defer product purchase indefinitely.

Accepted Answer

Confusion, often resulting from information overload or unclear product information, can lead to decision paralysis, causing consumers to postpone or indefinitely defer making a purchase.

Question 15

Mood state refers to how people feel at a particular moment in time.

Accepted Answer

Mood state is a temporary feeling or state of mind that can change from moment to moment, reflecting how people feel at a particular point in time.

Question 16

Mood states are not influential during attitude formation.

Accepted Answer

Mood states can significantly influence the process of attitude formation, as they can affect the way information is processed and evaluated, leading to different attitudes based on one's current mood.

Question 17

Although the feelings consumers experience during product consumption are very important, those experienced when watching advertising did not affect consumers' attitudes toward the advertised product.

Accepted Answer

The feelings consumers experience when watching advertising significantly affect their attitudes toward the advertised product, as these emotional responses can influence their perceptions and interest in the product.

Question 18

According to the PAD conceptualization, environments evoke three primary types of emotional response: pleasure, arousal, and dominance.

Accepted Answer

The PAD (Pleasure, Arousal, Dominance) conceptualization suggests that environments can evoke these three primary types of emotional responses in individuals.

Question 19

According to the Harris Poll of best brands, consumers have voted Apple as the top brand each year since 2000.

Accepted Answer

While Apple has been highly ranked in various Harris Polls for brand reputation, it has not been voted the top brand every year since 2000. Other brands have also received top honors in different years.

Question 20

Attitude extremity represents a person's belief that her or his attitude is correct.

Accepted Answer

Attitude extremity refers to how strong or intense a person's attitude is, not necessarily the belief in its correctness.

Quiz 8: Consumer Beliefs, Feelings, Attitudes, and Intentions