Which of the following is NOT an example of secondary data?
A) Commercial research reports listing the circulation and costs of various advertising media
B) A commercial data base used to review recent published journal articles in an exploratory research study
C) The study of the effect of alternate prices on a customer's intention to purchase an electronic phone book
D) Federal government Census of Retail Trade data used in a site location study for a major supermarket chain
Correct Answer:
Verified
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