The Following Questions are linked to this scenario: A candy firm that produces mints is unsure whether to position its new mint as either a low-calorie candy or as a breath mint. The firm plans to conduct a series of personal interviews with the 10 largest of its 45 major distributors and with its 20 most senior salespeople (the firm has a total of 100 salespeople). A market research consulting firm has been hired to develop the questionnaire, to administer the interviewing staff, and to analyze the findings.
-The firm's overall approach to the situation analysis is its

Question

Quizplus · Accepted Answer

The firm's overall approach to the situation analysis, including developing a questionnaire, administering the interviewing staff, and analyzing the findings, is referred to as its research design. This encompasses the overall strategy for addressing the research problem, including the methods and procedures for collecting and analyzing data.

The Following Questions Are Linked to This Scenario: a Candy