The Following Questions are linked to this scenario: As vice-president of marketing for a major camera manufacturer, you are concerned about lagging sales for the firm's new compact digital camera. While the camera is very small, has a built-in zoom lens, and incorporates automatic focusing, its sales are 30 percent below expectation. You are contemplating two alternative approaches to correcting the camera's poor sales performance.
-One approach is to offer consumers a $25 rebate, to increase the camera's advertising budget, and to hire a sales training manager (who will be responsible to train and motivate retailers' sales personnel). This approach most closely resembles a(n)

Question

Quizplus · Accepted Answer

The approach of offering a rebate, increasing advertising, and hiring a sales training manager to motivate retailers' sales personnel is focused on pushing the product to consumers, which aligns with a selling philosophy. This philosophy emphasizes aggressive sales techniques to achieve sales goals, rather than adapting the product or service to fit the needs of the market.

The Following Questions Are Linked to This Scenario: as Vice-President