A car dealer provides a low-cost loaner car to its customers while their car is being serviced. The dealer's service managers are given discretion to provide the car for free when warranted, such as when customers have to return to get the same problem rectified. This strategy illustrates
A) the selling concept.
B) empowering employees. .
C) the marketing concept.
D) a marketing company era
Correct Answer:
Verified
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