Marketers refer to the number of times a story is covered multiplied by the circulation of the publications covering the story as
A) connector frequency.
B) market share.
C) share of voice.
D) circulation impressions.
E) behavioral profiling.

Question

Quizplus · Accepted Answer

Circulation impressions refer to the metric used by marketers to quantify the reach of a story by multiplying the number of times the story is covered by the circulation numbers of the publications covering it. This helps in understanding the potential audience size that has been exposed to the story.

Marketers Refer to the Number of Times a Story Is