Asking consumers to reveal the blogs, Websites, and social media networks they follow
A) provides vital information about the traditional media audiences are following.
B) allows the government to build psychographic profiles of online users.
C) ensures that marketers uncover non-media connectors.
D) constitutes a violation of FTC and FCC codes.
E) permits certain sites to block content to uncooperative consumers.

Question

Quizplus · Accepted Answer

Asking consumers about the blogs, websites, and social media networks they follow helps marketers identify influencers and platforms that impact their target audience's decisions, which are not traditional media channels but rather "non-media connectors" like influential blogs or social media personalities.

Asking Consumers to Reveal the Blogs, Websites, and Social Media