A magazine breaking down its readership by age, income, and marital status is using
A) demographic factors.
B) psychographic data.
C) behavioral statistics.
D) connector evaluations.
E) production concept principles.
Correct Answer:
Verified
Q17: PR distribution and tracking are examples of
A)
Q18: Which of the following is an informal
Q19: Connectors, auditing firms, and PR directories are
A)
Q20: Connectors - especially media organizations - publish
Q21: Media outlets generally make information about their
Q23: In addition to providing a better understanding
Q24: The audience data presented by a particular
Q25: MPR professionals rely on third-party media audits
Q26: Services such as Nielsen Media Research that
Q27: In addition to demographic information, some auditing
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