The audience data presented by a particular media company
A) is certified by the federal government.
B) is useful for advertising purposes, but not for MPR.
C) is not always verifiable.
D) is available only by purchase of a database.
E) contains little, if any, demographic information.

Question

Quizplus · Accepted Answer

Audience data from media companies is not always verifiable because it can be difficult to independently confirm the accuracy of the information they provide. This can be due to a lack of transparency, proprietary methodologies, or other factors that make external verification challenging.

The Audience Data Presented by a Particular Media Company