A connector list is not considered complete until
A) the list is verified by an audit bureau.
B) non-media connectors are identified and removed from the list.
C) a marketer notes specifics about individuals who will be targets for the marketing message.
D) it has been used successfully for several product promotions for at least one year.
E) a firm's legal department has determined that a conflict of interest is not present.
Correct Answer:
Verified
Q28: Audit reports that are compiled for advertising
Q29: Non-media connectors
A) are the same as media
Q30: Because non-media connectors have smaller audiences than
Q31: PR databases and directories are
A) generally non-proprietary
Q32: Databases make the creation and management of
Q34: Crafting a complete connector list helps marketers
Q35: The more thorough a media list is,
Q36: Which of the following assertions is NOT
Q37: The media refer to _ as the
Q38: The number of times a member of
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