Crafting a complete connector list helps marketers do all of the following EXCEPT
A) limit the number of pitches and follow-ups.
B) plan precise advertising budgets.
C) build lasting relationships with media and non-media connectors.
D) target specific audiences.
E) decrease the chances of sending connectors irrelevant story ideas.
Correct Answer:
Verified
Q29: Non-media connectors
A) are the same as media
Q30: Because non-media connectors have smaller audiences than
Q31: PR databases and directories are
A) generally non-proprietary
Q32: Databases make the creation and management of
Q33: A connector list is not considered complete
Q35: The more thorough a media list is,
Q36: Which of the following assertions is NOT
Q37: The media refer to _ as the
Q38: The number of times a member of
Q39: Because a connector list is not a
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