Assembling a solid connector list saves time when marketers are pitching connectors and following up on pitches.
Correct Answer:
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Q49: Most auditing companies do not provide behavioral
Q50: MPR professionals should verify the audience of
Q51: Nielsen, Arbitron, and Audit Bureau of Circulation
Q52: Auditing statements typically provide marketers with unbiased
Q53: Selecting a media outlet is the final
Q55: Each connector list should contain two parts:
Q56: "Reach"
refers to the number of times a
Q57: A central purpose of a connector list
Q58: Connector lists are static documents.
Q59: Marketers normally should use every connector on
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