Each connector list should contain two parts: one focused on the organizational level, the other on the people level.
Correct Answer:
Verified
Q50: MPR professionals should verify the audience of
Q51: Nielsen, Arbitron, and Audit Bureau of Circulation
Q52: Auditing statements typically provide marketers with unbiased
Q53: Selecting a media outlet is the final
Q54: Assembling a solid connector list saves time
Q56: "Reach"
refers to the number of times a
Q57: A central purpose of a connector list
Q58: Connector lists are static documents.
Q59: Marketers normally should use every connector on
Q60: The primary outcome of developing a connector
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