The primary outcome of developing a connector list is to make sure connectors link a marketer's story to a connector's audience.
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Q55: Each connector list should contain two parts:
Q56: "Reach"
refers to the number of times a
Q57: A central purpose of a connector list
Q58: Connector lists are static documents.
Q59: Marketers normally should use every connector on
Q61: What are the different types of connectors?
Q62: Briefly describe the two steps in identifying
Q63: What is the easiest and most effective
Q64: What are the three major sources of
Q65: What is the purpose of a media
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