Clorox's partnership with the Sierra Club to launch a line of green cleaning products is an example of a firm ________.
A) using advertising to reach a mass consumer audience
B) reaching out to various stakeholders to create a positive public impression
C) abandoning its traditional consumer base
D) launching a new product without need for psychographic testing
E) bowing to government pressure

Question

Quizplus · Accepted Answer

Clorox's partnership with the Sierra Club to launch a line of green cleaning products demonstrates the company's effort to engage with different stakeholders (in this case, an environmental organization) to enhance its public image and appeal to consumers interested in sustainable and eco-friendly products.

Clorox's Partnership with the Sierra Club to Launch a Line