Which of the following statements best describes marketing public relations?
A) MPR is difficult to integrate into a marketing strategy.
B) Firms with low credibility use MPR relations the most.
C) MPR is the least effective promotional tool.
D) MPR outcomes are not always under the control of the marketer.
E) MPR is significantly more expensive than advertising to implement.

Question

Quizplus · Accepted Answer

Marketing Public Relations (MPR) involves activities aimed at building and maintaining favourable relationships between a company and its publics. One of the characteristics of MPR is that the outcomes are not always directly under the control of the marketer, unlike traditional advertising where the content, placement, and timing are fully controlled by the advertiser. This is because MPR often relies on media coverage, public events, or other forms of public engagement that can be influenced but not completely controlled by the marketer.

Which of the Following Statements Best Describes Marketing Public Relations