In marketing research,a _______ is something that needs information regardless of whether the organization originally viewed the situation as a problem or an opportunity.
A)situation
B)study
C)project
D)plan
E)problem

Question

Quizplus · Accepted Answer

In marketing research, a "problem" is defined as something that needs information, regardless of whether the organization originally viewed the situation as a problem or an opportunity. This term is used broadly to encompass both problems and opportunities that require research to inform decision-making.

In Marketing Research,a _______ Is Something That Needs Information Regardless