A company selling a food product had received a number of complaints about its packaging.After researching the complaints,the company switched packaging,and sales increased significantly.In marketing research terms,this type of change is best understood as
A) product change.
B) packaging change.
C) unplanned change.
D) planned change.
E) materials change.
Correct Answer:
Verified
Q15: Planned change is oriented more toward the
Q16: A well-stated decision problem
A)takes the manager's perspective.
B)is
Q17: Serendipity,or chance ideas,as a source of marketing
Q18: In marketing research,a _ is something that
Q19: Which of the following is NOT one
Q21: Discovery-oriented research rarely solves a problem in
Q21: In most cases, decision makers will fund
Q22: A _ is simply a document that
Q22: One of the most important things a
Q29: A small fraction of marketing research is
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