Which of the following is TRUE?
A)There are more standardized marketing information services available to the consumer goods manufacturer than to the industrial goods manufacturer.
B)The Dun & Bradstreet global commercial database is popular among industrial goods and service suppliers.
C)Census Bureau material has proven to be very useful in targeting groups of customers.
D)Geodemographers are companies that typically combine census data with other sources of data to produce customized reports for clients.
E)All of these are true statements.

Question

Quizplus · Accepted Answer

All the statements provided are true. A) There are indeed more standardized marketing information services for consumer goods manufacturers, reflecting the broader and more varied consumer market. B) Dun & Bradstreet's global commercial database is a widely used resource among suppliers of industrial goods and services for credit and business information. C) Census Bureau material is valuable for identifying and targeting specific customer groups based on demographic data. D) Geodemographers combine census data with other data sources to create detailed and customized reports for their clients, aiding in targeted marketing and strategic planning.

Which of the Following Is TRUE