Comsopolitans","Boomtown Singles",and "Shotguns and Pickups" are examples of the 66 segments used in which of the following systems?
A)Dun & Bradstreet global commercial database
B)Standard Industrial Classification system
C)Nielsen's PRIZM system
D)NAICS
E)Arbiton rating system

Question

Quizplus · Accepted Answer

"Cosmopolitans", "Boomtown Singles", and "Shotguns and Pickups" are all segment names used in Nielsen's PRIZM system, which is a consumer segmentation system that classifies households based on demographics, behavior, and geography. The other answer choices are not relevant to consumer segmentation.

Comsopolitans","Boomtown Singles",and "Shotguns and Pickups" Are Examples of the 66