Primary data can be collected in several ways.Which of the following primary data collection methods would be exemplified by constructing see-through mirrors in a retail store whereby consumers' actions could be recorded?
A)Focus groups
B)Surveys
C)Disguised observation and surveys
D)Natural setting
E)Disguised observation and natural setting

Question

Quizplus · Accepted Answer

Constructing see-through mirrors in a retail store to record consumers' actions without their knowledge is an example of disguised observation because the participants are unaware they are being observed. This takes place in a natural setting—the retail store—where the consumers' behavior is observed in their natural shopping environment, without any artificial influence or intervention.

Primary Data Can Be Collected in Several Ways