Question 1

Traditional pricing is common in the legal profession.

Accepted Answer

The answer of Traditional pricing is common in the legal...

Question 2

If an intermediary, such as an insurance agent, is used in the distribution of a service, their primary role is to create demand for the service.

Accepted Answer

The answer of If an intermediary, such as an insurance...

Question 3

A good example of an intangible quality that sells a service is Air Canada offering many more departure times than its competitors.

Accepted Answer

Air Canada's offering of more departure times than its competitors is an intangible quality that can influence customers' choice of airline, as it provides greater flexibility and convenience.

Question 4

The not-for-profit marketplace today is as competitive as any commercial marketplace.

Accepted Answer

The not-for-profit sector faces competition for funding, resources, and attention, similar to commercial markets, as organizations strive to achieve their missions and attract donors and volunteers.

Question 5

The Humane Society advertising campaigns designed to encourage the public to not give pets as gifts at Christmas time is an example of idea marketing.

Accepted Answer

Idea marketing involves promoting a concept or behavior, such as discouraging giving pets as gifts, rather than a physical product or service.

Question 6

Pollution Probe promoting ecological concerns, such as "Reduce, Reuse, Recycle,"is people marketing.

Accepted Answer

Pollution Probe's promotion of ecological concerns is an example of cause marketing, not people marketing. Cause marketing involves promoting social or environmental issues.

Question 7

Not-for-profit organizations need to consider the competition in their marketing strategies.

Accepted Answer

Not-for-profit organizations must consider competition to effectively allocate resources, attract donors, and achieve their mission in a competitive environment.

Question 8

The psychological satisfaction received in exchange for a donation to a not-for-profit organization is a benefit this organization provides its donors.

Accepted Answer

The psychological satisfaction or "warm glow" is considered a benefit as it fulfills the donor's emotional or altruistic needs, enhancing their sense of well-being.

Question 9

Fundraising for the Vancouver General Hospital and the University of Toronto are examples of place marketing.

Accepted Answer

Fundraising for institutions like hospitals and universities is considered nonprofit marketing, not place marketing, which focuses on promoting a location to attract visitors or residents.

Question 10

The primary objective of people marketing is to create or maintain a positive image of an individual among a target group.

Accepted Answer

People marketing focuses on shaping and promoting the public perception of an individual, often to enhance their reputation or influence within a specific audience.

Question 11

FedEx's slogan "Relax. It's FedEx."is marketing the intangible quality of consistency.

Accepted Answer

FedEx's slogan "Relax. It's FedEx." suggests reliability and consistency, implying that customers can trust their service to deliver without worry.

Question 12

Destination British Columbia's "Super, Natural" slogan is part of place marketing.

Accepted Answer

The "Super, Natural" slogan is used by Destination British Columbia to promote the region's natural beauty and attract tourists, which is a form of place marketing.

Question 13

Through its marketing communications, a community college tells its audience that better career opportunities are available to those who continue their education with them. This constitutes organization marketing.

Accepted Answer

Organization marketing involves promoting the goals, services, or image of an organization, which in this case is the community college promoting its educational services for better career opportunities.

Question 14

In contrast to the marketing concept where organizations first discover consumer needs then attempt to satisfy them, not-for-profit organizations believe that they already know what the public needs.

Accepted Answer

Not-for-profit organizations often have a clear mission and set of values that guide their work. They believe that they know what the public needs based on their mission and values, and they work to meet those needs through their programs and services.

Question 15

When people return regularly to the same restaurant because they enjoy the people who work there, the relevant intangible quality is attitude.

Accepted Answer

The attitude of the staff, including their friendliness and helpfulness, can create a welcoming atmosphere that encourages customers to return.

Question 16

Which of the following has had an influence on the growth of services in Canada?

Accepted Answer

The answer of Which of the following has had an...

Question 17

A doctor or dentist extends his or her hours of operation in response to patient needs. What part of the services marketing mix does this fall under?

Accepted Answer

Extending hours of operation to meet patient needs relates to the availability aspect of the services marketing mix, as it involves making the service more accessible to customers.

Question 18

Which of the following statements is not true regarding Corporate Social Responsibility?

Accepted Answer

A CSR index of 74.8% is considered relatively high, not low.

Question 19

The service industry is critical to the Canadian economy. Approximately what percentage of Canadians work in the service industry?

Accepted Answer

The answer of The service industry is critical to the...

Question 20

The ABC company was built on providing tools for manual accounting systems (such as ledgers and journals). With the advent of technology, the company has expanded and now provides accounting software and consulting services to guide its client companies through the reports the systems can generate. What element of the services marketing mix does this fall under?

Accepted Answer

The expansion of ABC company to include consulting services to help clients understand reports generated by their software is an example of a supplementary service, which enhances the core product offering.

Quiz 10: Services and Not-For-Profit Marketing