Lutex's computerized inventory system notification alarm has just been triggered because one of the company's raw materials is low. This represents which stage of the organizational buying decision process?

Question

Quizplus · Accepted Answer

The notification alarm being triggered due to low raw materials indicates that there is a problem that needs to be addressed, which is the first stage in the organizational buying decision process known as problem recognition.

Lutex's Computerized Inventory System Notification Alarm Has Just Been Triggered