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Many Well-Known Brands Rank High on the Reputation List

Question 47

Multiple Choice

Many well-known brands rank high on the reputation list. This is because


A) these companies keep their brands and their products separate in the minds of customers.
B) they take their time before retiring products that don't connect with customers.
C) they are quick to diversify beyond what they have been known for in the past.
D) they have a select, small number of retailers that are better able to develop service.
E) they constantly monitor their environments and put plans into place to meet the ever-changing needs of customers.

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