Question 1

When a company analyzes its CRM system to create individualized marketing programs, the company is using a

Accepted Answer

The company is using a customer relationship management (CRM) program to analyze data and create personalized marketing strategies for individual customers.

Question 2

Points customers receive on their Optimum card when they make a purchase at Shoppers Drug Mart are an example of a

Accepted Answer

Loyalty programs are designed to encourage repeat business by rewarding customers with points or benefits for their purchases.

Question 3

Marketing activity is typically planned

Accepted Answer

Marketing activity is typically planned on an annual basis to align with the company's strategic goals and budget cycles, although adjustments may be made as needed throughout the year.

Question 4

The objective of a review is to

Accepted Answer

The objective of a review is to assess whether the current plan is on track to meet its goals by the deadline, allowing for adjustments if necessary to ensure success.

Question 5

Mars sourcing sustainable cocoa production and using the M&Ms characters to communicate this to consumers is an example of

Accepted Answer

Mars sourcing sustainable cocoa production and using the M&Ms characters to communicate this to consumers is an example of sustainable marketing because it involves using marketing strategies to promote environmental and social sustainability.

Question 6

Which of the following is not a reason for a company to practise ethics when it comes to marketing?

Accepted Answer

The CMA (Canadian Marketing Association) or AMA (American Marketing Association) do not have the authority to fine companies for infractions of the code of ethics; they provide guidelines and standards but do not enforce legal penalties.

Question 7

Would you describe A&W as having a socially responsible marketing orientation? Are their actions driven by corporate philosophy or marketing? Are they "greenwashing"or are they sincere? Justify your answer with specific examples.

Accepted Answer

The answer of Would you describe A&W as having a...

Question 8

Explain the statement, "Marketing is an agent of change."

Accepted Answer

The answer of Explain the statement, "Marketing is an agent...

Question 9

What is marketing? Use your own words to define and describe marketing.

Accepted Answer

The answer of What is marketing? Use your own words...

Question 10

What are the three elements of socially responsible marketing? Provide examples, either your own, or from the textbook, of each.

Accepted Answer

The answer of What are the three elements of socially...

Question 11

List and explain the five stages in the evolution of marketing.

Accepted Answer

The answer of List and explain the five stages in...

Question 12

Explain how a manufacturer of personal computers could use each of the different marketing orientations in its sales efforts.

Accepted Answer

The answer of Explain how a manufacturer of personal computers...

Question 13

Why do companies need to select target markets? Give an example of how you would communicate to a target market of Generation Y students. What would you consider?

Accepted Answer

The answer of Why do companies need to select target...

Question 14

A supplier of computer software has decided to create educational apps. A consultant has advised the company that to be successful, a marketer should be employed to implement marketing practices and philosophies within the company. In line with a marketing orientation, what are the first two things this marketing employee should determine about the business this company wishes to start?

Accepted Answer

The answer of A supplier of computer software has decided...

Question 15

You are working at Procter and Gamble on their diaper business. You have been asked to review Pampers' target market. Considering what you know about target markets, provide three descriptors you think would be typical of this group.

Accepted Answer

The answer of You are working at Procter and Gamble...

Question 16

List the five essential elements of the marketing process.

Accepted Answer

The answer of List the five essential elements of the...

Question 17

Consider Coca-Cola's launch of Coke Zero as an example to illustrate elements of the marketing process. Are there any parts of the marketing mix you think they could improve on?

Accepted Answer

The answer of Consider Coca-Cola's launch of Coke Zero as...

Question 18

Assume that you have been hired by your school's cafeteria to improve their marketing. Identify the first step of the marketing process that you would embark upon and describe what you could do to complete that first step.

Accepted Answer

The answer of Assume that you have been hired by...

Question 19

Which elements of the marketing process were most important in the success of products like Coke Zero?

Accepted Answer

The answer of Which elements of the marketing process were...

Question 20

By outlining the various types of marketing communications decisions, illustrate how this element of the marketing mix is the most visible.

Accepted Answer

The answer of By outlining the various types of marketing...

Quiz 1: Contemporary Marketing