Question 1

Explain how the learning theory principle of association applies to the study of attitudes.

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Question 2

Discuss the principle of least effort as it applies to balance theory.

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Question 3

Briefly describe two conditions which have been found to increase attitude change as a result of cognitive dissonance and give an example of each.

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Question 4

How does making a decision produce dissonance? Explain and give an example.

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Question 5

Explain the significance of choice in the formation and reduction of dissonance.

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Question 6

Describe cognitive response theory and how it influences our attitudes.

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Question 7

Identify and describe the characteristics of a communicator that influence his or her ability to persuade.

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Question 8

Describe the different aspects of the source credibility effect.

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Question 9

Describe in detail at least one way that attitude formation or change differs across cultures.

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Question 10

Identify and describe two kinds of ego involvement and discuss how each influences persuasion.

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Question 11

Describe three personality characteristics that can influence attitude change.

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Question 12

Identify and discuss two concepts that might help a person to avoid being persuaded by a message.

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Question 13

Explain the significance of commitment in determining whether or not a person will change an attitude.

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Question 14

Discuss cognitive dissonance theory and its implications for attitude change.

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Question 15

Someone once said, "Once made, decisions grow their own legs of support."
 How does cognitive dissonance theory relate to this statement? Explain and include research in your answer if possible.

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Question 16

Summarize Bem's self-perception theory and explain how it is both similar to and different from cognitive dissonance theory.

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Question 17

Sometimes people's behavior is determined by their attitudes, and sometimes attitudes are determined by behavior. Describe a theory, concept, or phenomenon that supports each of these two views. Be as specific as possible.

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Question 18

Discuss the circumstances under which a person will be influenced by peripheral cues, rather than engaging in systematic, or central, processing of a message.

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Question 19

Provide an example of an attitude that might be related to a behavior. Describe three conditions under which the attitude and the behavior are likely to be the most consistent.

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Quiz 5: Attitudes and Attitude Change