According to the BCG matrix, which of the following exists in a mature, slow-growth industry, but is a dominant business in the industry, with a large market share?
A) Question mark
B) Asterisk
C) Dog
D) Star
E) Cash cow

Question

Quizplus · Accepted Answer

In the BCG matrix, a Cash Cow represents a business unit that exists in a mature, slow-growth industry and has a large market share, making it a dominant player. These units typically generate more cash than what is needed to maintain the business, hence the name "Cash Cow."

According to the BCG Matrix, Which of the Following Exists