Mingles, Inc. concentrates its efforts on its target market of 18 to 25 year olds. It is using a __________ strategy.
A) focus
B) differentiation
C) cost leadership
D) multidomestic
E) universal

Question

Quizplus · Accepted Answer

Mingles, Inc. is focusing its efforts on a specific target market of 18 to 25 year olds, which is an example of a focus strategy. This strategy involves concentrating on a narrow segment of the market and tailoring products or services specifically to meet the needs of that segment.