An example of a feature lead is
A) The University of Iowa's School of Business is the recipient of a $20 million gift. It is largest single donor gifts ever given to a business school in the Midwest.
B) Lots of people are talking about the recession these days. But those people are not involved in the burgeoning business of solar energy.
C) Novell, Inc. is announcing the development of a new enterprise networking program that increases network speeds by as much as 50 percent.
D) Sikes Pharmaceuticals today announced third quarter earnings that marked its best performance in eight years.

Question

Quizplus · Accepted Answer

A feature lead often starts with a broader observation or an interesting fact to draw readers in, rather than directly stating the main news. Option B starts with a general statement about the recession, which is more characteristic of a feature lead.

An Example of a Feature Lead Is