Suppose you take great pride in your critical thinking ability. When others try to convince you to adopt their viewpoint, you like to think carefully about the value of their persuasive argument. According to the elaboration likelihood model of persuasion, you focus your cognitive processes in a manner most consistent with the ________ route.

Question

Quizplus · Accepted Answer

The elaboration likelihood model of persuasion suggests that there are two main routes to persuasion: the central route and the peripheral route. The central route involves careful and thoughtful consideration of the arguments presented, which is consistent with someone who takes pride in their critical thinking ability.  When the central route to persuasion is used, attitude change depends on the strength of the arguments. The central route represents circumstances in which people think carefully about the persuasive communication.

Suppose You Take Great Pride in Your Critical Thinking Ability